A deterministic rules engine, built by people who know Meta Ads.
Confusion and wasted time
The AdWize flow
Connect your account
Read-only, in 2 minutes
AdWizeUnderstand and act
Clear guidance on where to act
At the heart of AdWize is a deterministic rules engine: criteria defined and reviewed by Meta Ads experts. Given the same data the diagnosis is always the same, and every signal maps to an identifiable rule, evaluated on the account's history.
Unlike a generic assistant, AdWize truly reasons on the data and is specialized in one precise domain: Meta campaigns geared toward orders. Around the engine it offers the account summary, the health Score, diagnosis down to the single ad, and an AI agent that answers in natural language, always drawing only on validated rules and your data.
Four views, one analysis.
Try the interactions of each product view.
Interactive preview · sample data, not a real accountThe summary of your account's state.
Open AdWize and get the account picture in moments: spend, revenue and trend over the period you care about, without running the analysis by hand.
- Account spend, revenue and ROAS in a single view.
- The key metrics aggregated over the periods you choose.
- See at a glance whether the account is healthy.
ACCOUNT · NORDIC SUPPLEMENTS
Overview · last 30d
Spend & Revenue
ROAS
Revenue tracked
0
CPM €20.97
0
People reached
0
CPC €0.93
0
On-link clicks
2.24%
Click-through rate
0
Conv. Rate 4.18%
The health Score of each campaign and the signals detected.
Each campaign has a Score and a list of signals: each one tied to an identifiable rule, not a generic impression.
- A health Score for every campaign, best to worst.
- Every signal maps to a validated, traceable rule.
- See where the issue is concentrated and how to tackle it.
Campaigns · Score high → low
Campaign score: 42/100 · Low
€2,310 spent → €2,080 in revenue · −€230 (0.9× ROAS)
4 signals detected
ROAS below threshold
0.9× ROAS: every euro spent brings back less than one
CPA above Break-Even
CPA at €44.80: more than double the €22 per-purchase target
Frequency too high
Average frequency 4.2: same audience over-exposed, creative worn out
Add to Cart without Purchase
Many carts on the «Interests — Fitness» ad set (0.7× ROAS), few orders
The detail from campaign to ad set down to the single ad.
Move down the funnel and isolate the exact point where efficiency is lost, without rebuilding the path by hand.
- Navigate from campaign to ad set down to the single ad.
- Pinpoint the exact spot dragging performance down.
- The path is already traced: no spreadsheets.
Tap the campaign in red to drill down the funnel →
Questions about your data, answers grounded in the rules.
The agent interprets the data and answers in natural language, drawing exclusively on validated rules and your account information.
- Ask about the account in natural language.
- Answers grounded only in validated rules and real data.
- When information isn't available, it says so.
Renna
AdWize agent · answers from your data
For whoever manages campaigns, in-house or for clients.
You manage your e-commerce campaigns.
Open AdWize and get the account picture in moments: which campaigns are healthy, where efficiency is being lost, and what to act on, without running the analysis by hand.
You manage your clients' accounts.
Arrive at every review with the diagnosis ready: the same rules engine applied to every account, with continuous, consistent analysis.
Read-only access. Verified by Meta. Encrypted token.
The connection happens through Meta's official login. AdWize analyzes the account data but does not act on budgets, statuses or creatives: changes stay in your hands. The access token is encrypted and the data stays isolated and not shared.
Verified by Meta
The connection happens through Meta's official login.
Read-only access
AdWize analyzes the data but doesn't act on budgets, statuses or creatives.
Encrypted token
The access token is encrypted and the data stays isolated and not shared.
The questions everyone asks us
On a deterministic rules engine, defined and reviewed by expert Meta Ads operators, applied to the account's history. The diagnosis is consistent and reproducible.
A generic assistant, connected via an MCP, answers everything but without validated criteria and without a reproducible diagnosis. AdWize is specialized in a precise domain — today, Meta campaigns geared toward orders — and on a verified knowledge base: it doesn't improvise, it applies defined rules to your data.
No. The agent draws exclusively on validated rules and your account data. When information isn't available, it says so.
No, access is read-only.
Official Meta login, encrypted token, isolated and unshared data.
AdWize is at its best on accounts with continuous advertising activity: with a broad history the diagnosis is more reliable.
No, it works alongside whoever manages the campaigns, as a layer of continuous diagnosis.
Connect your account and get the diagnosis of your Meta campaigns.
Read-only access, in minutes. On terms reserved for the first signups.